Which Coffee Roast Is Right for Me

Finding the right coffee for your palate can be daunting. The flavor of coffee changes depending on what type (varietal) of coffee cherry it is, what region it’s from, how it’s processed, how it’s roasted, how it’s ground, and how it’s brewed! However, similar roast profiles can have similar characteristics and tastes even though they may be very different beans.

We offer over 70 different varieties of coffee in four different roast levels. They are light, medium, medium-dark, and dark. Each roast level allows for different characteristics of that coffee to show through. Our highly skilled team of roasters chooses the best roast for the specific coffee to bring out the best flavor profile that coffee can offer. This allows us to give our customers perfectly roasted coffee at an unbeatable price.

Light Roast

Light roast coffee is pale brown in color and has no oil on the surface of the beans. This kind of roast preserves more of the coffee’s natural flavors and highlights the beans’ natural acidity, mellow body, and bright floral or fruit flavors. This roast allows the coffee’s origin, quality, and unique characteristics to shine through. The roasts at the light end of the spectrum, which may also be referred to as Cinnamon, New England, or Half-City roasts, produce a wide variety of aromas, flavors, and aftertastes.

The most common flavor notes found with lighter roast coffees are fruity and floral. This roast style highlights the origin more than any other roast style.

This roast is recommended if you are looking to taste the full complexity of what the coffee bean itself has to offer. The lighter body and tasting notes make for a sophisticated and elaborate coffee cup of coffee that allows you to taste all of what that coffee has to offer.

Some of our favorites of the light roast coffees include Colombian Nariño, White Knight Artisan Blend, and Organic Ethiopian Sidamo.

Medium Roast

Medium roasts, also known as High, American, or City Roasts are brown in color and depending on the roast and the bean may have some oil on the surface of the beans. This roast still preserves some of the natural flavors as well as developing some flavors from the roasting itself. This combination allows a more balanced and well-rounded cup. A medium roast will result in some of the brighter and more acidic notes being lost but incorporates some of the toasty, caramelized notes from roasting, which provides a more balanced cup of coffee.

The most common tasting notes of medium roast coffees are spices, nuts, and chocolate. Medium roasts typically make for the smoothest and most traditional tasting experience.

The most preferred roasts in America fall into this range, and we recommend this roast if you are looking for a more conventional-tasting coffee. This roast offers the best of light roast and dark roast coffees in a single cup, pulling components from both the roast as well as the bean itself.

Our favorites of the medium roast coffees include Drago Espresso Roast and Organic Guatemalan Huehuetenango.

Medium-Dark Roast

Above medium roasts are the medium-dark roasts, which may be referred to as Full City or Vienna Roasts. Medium-dark roast coffee is dark brown in color and oily on the surface of the beans. This roast has characteristics of the roasting process but still has hints of origin flavors. These coffees exhibit a bolder body while having some muted origin flavors.

Common flavors found in these medium-dark roasts are dark chocolate and walnut. The tasting experience is often described as bittersweet and full.

Try this roast if you are looking for a bolder taste excursion but don’t want the bitterness often found in the darkest roasts. This roast level offers a perfect middle ground and results in a full-bodied, bold (but not too bold) cup.

Try our medium-dark roast coffees Coffiend artisan blend and Dark Colombian Supremo.

Dark Roast

Dark roasts, also known as Full City+, French Roast, or Italian Roast coffee, can be very dark brown to black in color and normally have an oily surface on the bean. The darkest roasts leave little of the bean’s original characteristics with the coffee flavor dominated by the roast. The darker, deeper tasting notes often result in a bold body with no acidity.

Common flavor notes found in dark roast coffee include bittersweet chocolate and brown sugar. These make for a bold tasting experience. Dark roasts pair well with dairy or non-dairy creams, as the robust body cuts through the additional flavors while still maintaining its classic taste. This roast is recommended for those looking for a strong, full-bodied coffee or for those that take their coffee with cream or milk.

Favorites for this roast include Black Knight artisan blend and Dark Mexican Chiapas.

Roasts for Espresso

Our clients often ask which roast works best for a specific preparation method such as espresso. While espresso blends purchased in the grocery store are often very dark roasts, the truth is that any coffee and any roast can be used in any preparation method. We’ve tested a few and always trying more so look for the Espresso Approved and Cold Brew Approved logos to appear on some of our favorites.

For espresso, we would recommend our Indian Monsoon Malabar.

So which roast is right for you? It could be any of them! Your tastes may change as the day progresses. In the morning, you might find that you like a dark South American roast with a dash of cream, while in the afternoon, a lightly roasted African coffee might hit the spot. Many people find that their taste evolves as they experience different kinds of coffee and different preparation methods. In any case, there’s no correct answer. The right coffee for you is the one you like best.

Happy brewing!

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