What Are Frac Packs?
Another fracking blog post…
What do you think of when you see the word "frac"? If you’re in certain chunks of the country, you might think of something to do with natural gas drilling. If you’re a science fiction fan, you’ll remember it as a way for the folks stuck on the Battlestar Galactica to not get in trouble for saying bad words on TV.
Speaking of Battlestar Galactica, turns out that our galaxy-sized competitor got their iconic name from Moby Dick, not the sci-fi TV show. Good choice, though. Can you imagine getting a Venti Soy Skinny Latte from Queequeg’s?
But what does "frac" mean in relation to coffee?
Pretty simple, actually. A frac pack is short for "fractional," as in a fractional part of a bag of coffee. It’s also called a fraction packet, a frack pack, a portion pack, a pillow pack, a one-pot pack, a pot pouch, a portion-sized bag – you get the idea.
So who wants part of a bag of coffee?
Actually, lots of people do!
A frac pack is a pre-ground, pre-measured pack of coffee - just enough for one pot. You tear it open, dump it in the basket (don’t forget the filter!), and push the button or flip the switch. Voila! Fresh, hot coffee.
So why frac packs?
Look, we’re all about Fresh Roasted Coffee here. Fresh roasted, fresh ground, fresh water, a fresh, clean mug – but we understand that sometimes, you don’t have the time to grind your beans. There’s times when you need to make coffee quickly, or you need to make coffee for a bunch of people. There are times when convenience is the most important thing.
Prior to the Fresh Roasted Coffee frac pack, you had to sacrifice flavor in order to get that convenience, but that time is over!
How do we do it?
Well, we start with great Fresh Roasted Coffee, of course. We roast, grind, measure, and pack into individual bags, then each bag is flushed with nitrogen and sealed. Oxygen is what makes your coffee go stale, so if we get rid of that, your coffee stays way fresher for way longer.
It’s super fast, super easy, and super convenient.
Who’s buying frac packs?
Just about anybody, really. Working in an ad agency with terrible coffee? Get some frac packs and your co-workers will nominate you for a Nobel Peace Prize (when they finally get a beverage category). Gotta make five pots in quick succession for your church social? Frac packs are the easiest way to do it. Heck, want to upgrade your diner experience? Tell the owner of your favorite greasy spoon to check out our frac packs! Any time you don’t have time to grind and measure but you still want great coffee, try a frac pack and get a full pot of delicious Fresh Roasted Coffee brewing in seconds. Oh hey, it’s also just pennies per cup. If one 2.25 oz. frac pack makes a 12-cup pot, 36 packs will make 432 cups!
Also great for camping and RV-ing, factory floors, the teachers’ lounge, the chiropractor’s office, wedding favors, gift baskets, stocking stuffers – anywhere a person might appreciate a really good pot of coffee.
Fresh Roasted Coffee offers frac packs in the following varieties:
- Colombian Supremo
- Dark Sumatra
- Breakfast Blend
- Colombian Swiss Water Process Decaf
- Classic Medium Roast Blend
- Signature Dark Roast Blend
- More coming soon!
Available in 36-count and 96-count boxes. Soon in 18-count boxes for the home or small office!