Light roast coffee beans are light brown in color and are a preferred roast for more mild-bodied coffees. Light roast coffee should not have any oil on the surface of the coffee beans. If you prefer light, fragrant, floral or fruity coffee notes - you'll enjoy a light roast coffee.
Medium roast coffee is medium brown in color with a non-oily surface. Traditionally, a medium roast is the most preferred type of coffee roast in America. If you prefer a flavorful, traditional cup of coffee you'll enjoy a medium roast.
Medium-dark roast coffee beans are a rich, dark brown color with a semi-oily surface. This type of roast produces a modest bittersweet aftertaste. If you prefer slight bittersweet notes and deep flavors, you'll enjoy a medium-dark roast.
Dark roast coffee beans are nearly black, oily and produce a noticeable bitterness. The darker the coffee bean, the less acidity will be present in the coffee. If you prefer a heavy mouthfeel and strong flavor, you'll enjoy a dark roast coffee.
AKA: High, Continental, New Orleans, European, Espresso, Viennese, Italian, French
Determine Your Preferred Coffee Flavor Profile
Coffee with a mild body is not sharp, pungent or strong. Many light roast coffees normally possess a mild flavor profile.
Coffee with a bold body has a strong and noticeable flavor. Coffees from medium to dark roast levels normally possess a bold flavor profile.
Coffee with an extra bold body has flavors that are extremely strong and pronounced. Dark roast coffees normally possess an extra bold flavor profile.