I purchased this for my husband - who isn't a "real" coffee drinker - he likes the light roast, flavored coffees (and I only drink decaf - yeah, I know, what a pair we are, eh?!) Anyway, I warned him that this would be out of his league, but he shrugged me off. (I think he actually wanted it because he thought the name was cool - Tiger Nebula.) I was right - it was too much for him. Watching him drink this reminded me of when I had my first shot of Peach Schnapps in high school... Delicious with a side of hair on your chest. I felt bad for the light roast lover, but then I was sorta embarrassed for him. So, I gave the rest of the bag to a "real" coffee connoisseur. He LOVED it and was especially baffled by how it has the deep, rich taste of espresso but with none of the burn. Even the beans are a beautiful light, milk-chocolate shade. Fresh Roasted Coffee, how do you do that??