Coffee has four age old enemies; heat, light, air and moisture. The way coffee is stored is essential to keeping it fresh and ready to enjoy. Storing coffee in conditions that expose it to these elements - heat, light, air, moisture - will allow for the coffee to rapidly lose its flavor and freshness

Coffee should be stored in an airtight container. We suggest either a glass, metal or ceramic container to ensure optimal freshness and longevity.

Contrary to popular belief, coffee should not be stored in the freezer as it leads to moisture extracting the natural flavor from the coffee. Coffee beans are porous and will also absorb unwanted flavors from your freezer.

Putting coffee on display exposed to direct or indirect light will put its freshness at risk, instead placing coffee in a dark cabinet, away from light is ideal for optimal storage.

Whole bean coffee will normally stay fresh for a longer period of time compared to ground coffee. If you intend to store coffee in bulk, always store whole bean coffee and grind the amount you will use, when you intend to use it.

Ground coffee is best used within two weeks of purchase, while whole bean coffee can stay fresh for up to a month. For optimum freshness, we suggest drinking Fresh Roasted Coffee within these time parameters. 

If you intend to purchase coffee in bulk, the best way to store bulk quantities of coffee is to separate a large quantity into smaller, appropriate containers. Keeping the smaller batch of coffee you intend to use first away from the rest of your bulk coffee, helps to ensure the entire quantity is not constantly being exposed to air, light, heat and moisture.