I purchased several unique, different coffee selections from FRC......and honestly this one was kind of a last minute "afterthought / add-on" lol. Man, am I glad I decided to get it. I thought the idea of the same family maintaining such quality control, and involvement in the growing, harvesting, and drying process was just really cool, so I wanted to give it a try. By far, the absolute best coffee I have ever tried ( and I've tried quite a few ). Just can't fathom a true coffee lover not liking this one. It's awesome!!