coffee 101 coffee 101

Coffee has four age old enemies; heat, light, air and moisture. The way coffee is stored is essential to keeping it fresh and ready to enjoy. Storing coffee in conditions that expose it to these elements will allow for the coffee to lose its flavor rapidly.

Coffee should be stored in an airtight container. We suggest either a glass, metal or ceramic version.

Coffee should not be stored in the freezer, contrary to popular belief, as it leads to moisture extracting the flavor of the coffee. Coffee beans are porous and will also absorb unwanted flavors from your freezer.

Keeping your coffee in a dark cabinet and away from light is also recommended. We think coffee is as beautiful as you do, but keeping it on display on your counter top may put its freshness at risk.

Whole bean coffee tends to stay fresher longer than ground coffee. If you intend to store in bulk, always store whole bean and grind the amount you will use, when you intend to use it. Ground coffee is best used within two weeks of purchase, while whole bean coffee stays fresh for up to a month. For optimum enjoyment, we suggest drinking our coffee within these time parameters. There really is NOTHING like FRESH roasted coffee.

If you intend to buy bulk (no harm in excess with our delicious coffee) , the best way to store it is to separate the large quantity into smaller, appropriate containers. We recommend keeping the coffee you will use first away from the rest of the bulk so the entire quantity is not constantly being exposed to air, light, heat and moisture