Introducing Direct Trade USDA Organic 100% Kona Coffee | Blog

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At Fresh Roasted Coffee LLC., we are always on the look out for Hawaiian coffees. Coffee consumers constantly ask where they can find the best coffees from this piece of paradise. Grocery stores boast Hawaiian coffee blends, but rarely offer anything of substance. These Hawaiian coffee blends may contain only small dusting of true Hawaiian coffee and are marketed with tropical flavors like coconut. We weren't about to aim that low.

Recently, we were able to form a working relationship and friendship with Hala Tree Farm, an organic Kona coffee plantation in Captain Cook, Hawaii. After several taste tests and conversations with the owners, we soon realized that we couldn't pass up on this amazing organic opportunity.

We are excited to announce the release of our fresh roasted, Direct Trade USDA Organic 100% Kona Coffee.

What makes Kona coffee so unique?


You might already have guessed the unique microclimate of Kona, where Hawaiian sunshine, warm and rainy afternoons, little wind and clear, mild nights - three factors contributing to an ideal climate for coffee. This unique climate, paired with mineral dense volcanic soil from the Hualalai and Mauna Loa volcanoes makes the island of Kona perfect for favorable coffee growing conditions.


What makes Hala Tree Kona Coffee so different?


Love leads to quality. Hala Tree Farm produces USDA organically grown Kona coffee beans, meaning no pesticides or chemicals are used at any stage of the coffee process. Hala Tree's passion for organically farmed coffee has resulted in award-winning 100% pure Kona coffee that, when combined with Fresh Roasted Coffee's unique and eco-friendly roasting technology, will not disappoint.


The Journey of our Organic Kona Coffee



Step 1: Pruning

Pruning season begins between January and February - old branches are cut from the kona trees to make room for new, young coffee producing branches. This keeps the farm looking neat and tidy and also makes the upcoming years harvesting process more manageable.

Step 2: Clipping

April through June is clipping season, this is the most important step of the coffee production process as it is vital to the health of the new plants sprouts which will last for the next three years. New sprouts are carefully clipped, only a few need to be kept as they turn into the new cherry producing branches.

Step 3: Picking

Usually September through December it is time for coffee picking! When the coffee cherries are turning red they are ready to be harvested. In Kona, coffee is picked three to four times during picking season to ensure the cherries are harvested at the perfect time and redness, not when they are brown or green.

Step 4: Pulping

After the Kona cherries are picked, Hala Tree Farm keeps the ball rolling and processes their cherries the same day to ensure freshness. The cherries are pulped (the kona bean or seed is removed from the fruity flesh) and then are prepped for step 5 - fermentation.

Step 5: Fermentation

When the Kona beans are removed from the coffee fruit they are covered in a sticky coating. Usually, the beans are soaked overnight to ferment and then rinsed by hand to break down the mucilage layer so they can dry properly. Modern machines can also be used to wash and ferment the coffee beans, and many farms choose both methods depending on yield. These machines known as demucilagers are large bean washing machines that help save time.

Step 6: Drying

Once the beans are sparkly clean, they are ready to be dried. The ideal moisture level of the beans is 11%. At this level it can be stored for up to two years. It can take a few weeks for the beans to dry, as they are left out in the sun on flat platforms.

Step 7: Hulling

This is the final step Hala Tree takes before the coffee arrives to us to be roasted. The dry, papery layer of skin called "parchment" is removed from the beans to avoid a burnt flavor during the roasting process. Once hulled, the green Kona coffee beans are packaged and shipped to us here in Selinsgrove, Pennsylvania where we get to step 8 - roasting.

Step 8: Roasting

We got it from here, thanks Hala Tree Farm for such an amazing product and story! At our facility the green kona coffee beans are always roasted per order using our eco-friendly Loring Smart Roast. Our roasting process creates an even, consistent and perfect medium roast for our mild bodied 100% Kona coffee - bringing out the rich, cinnamon and honeyed toast cupping notes that create an organically rich and delicious cup of Kona coffee you must try!

If you're interested in tasting this amazing new Organic Kona coffee, we offer various sizes of whole bean and ground coffee bags as well as k-cup compatible products.

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